Saul Bass

SAUL BASS

	Definition
Production Credits	The audience knows who will be starring in the film
The animation in the opening/ imagery	Gives a basic outline of the plot
Music	Hints towards the genre of the film (there was chase music)
Main Character (Protagonist)	Revolved around the character and gives the audience an idea of what they’d be like
Setting	Gives an idea of where/when the film is set
Genre	The genre is given to show what the audience will be watching
Mood/Atmosphere	Still allows the audience to know what type of film they are watching

Saul Bass was an innovated designer that greatly influenced the media community as well as the film industry. His most influential designs were made during the 1950s, which was his start in corporate identity logos and film sequences. Saul Bass has greatly influenced graphic design not only through creating iconic corporate identity logos but by also launching graphic design in the film industry through the use of title sequences. During his career (over 40 years) he had worked with some of the best names in Hollywood such as Alfred Hitchcock and Martin Scorsese. Whilst Bass worked with Hitchcock, he designed many well known sequences and he invented a new type of typography for films such as 'Vertigo' and  'Psycho'.

Other film sequences that he had created were for films like:

• Casino
• Anatomy of a Murder
• Seconds
• West Side Story
• Spartacus
• Exodus
• Ocean's Eleven
• And many more... 

Alongside all of these title sequences, and many more, he designed various logos for big corporations in America, which were some of the most recognised logos of their time. Towards the end of his career, Bass was “rediscovered” by James Brooks and Martin Scorsese, who urged the Bass to return to main title design. Saul Bass has become a media legend and his work has continued to influence others even after his death. For example, the film "Catch Me If You Can" has an opening sequence which reflects the work style of Bass. (see below)