Media Institutions
Institutions are the ones who make media texts. They can
range big companies to conglomerates
to small independent companies.
Conglomerate – A Company that does more than one thing, for
example; Universal.
Media Audiences
People who listen, watch, read or use media texts are called
the audience.
Audiences are grouped together by things such as age, gender
and their interests.
Institutions work hard to make their media texts appeal to
the right audience.
Media Representation
The way real life is presented in the media is known as
representation.
Groups of people based on things such as age, gender, race
and social class, are often represented in a certain light so that people begin
to believe all people in that group are like. This is called stereotyping .
Genre
We separate media into genre types.
The word genre comes from the French word meaning “type”
Media genres can apply to all different types of media
product such as “horror” film or television “soap opera”.
A genre can be recognised by its common set of
distinguishing features.
These features associated with genres style and content may
be for example, style, setting, characters, props, colours and lighting.
Sub and Hybrid Genres
Genre can be more complex than one type at once.
Sub Genre – a sub category in a particular genre, like
vampire movies in the genre of horror.
Hybrid Genre – two or more genres in the same text. Such as
a rom-com (romantic comedy).
Narrative
In media studies, it is important to tell the difference
between a story and a narrative.
Story – a sequence of events, known correctly as the plot.
Narrative – the way those events are put together to be
presented to an audience.
Linear narrative
As the name suggests, the linear narrative follows a
straight line.
Starting at the beginning, moving to the middle, and
proceeding to the end of the story.
Non linear narrative
A non linear narrative is how a film uses different
techniques to tell stories out of order to have greater effect. These might
include; flashbacks, out of sequence, dream sequences.
What a narrative needs?
Narrative is delivered to audience by expectation, suspense,
tension and closure.
The audience is led to expect certain things to happen which
lead to tension and excitement.
Typography
In the media we cal the font used is the typography.
Typography
In the media we cal the font used is the typography.
