EVALUATION
Here is the link to my final film;
http://youtu.be/u8BKln6XWfI
This evaluation is an in depth, detailed essay of what I've learnt throughout this process, including camera techniques, sound, mise-en-scene and editing. The task at hand was to make a short film of what ever genre we preferred, researching different elements and components needed to make this short film as effective as possible. I looked at key media terminology such as L.I.A.R which stands for
language, institution, audience and representation. I researched into this further and found that it is crucial to know the different aspects to appeal to your audience.
As a class, we studied different opening sequences whilst analysing them and picking each key part out and thinking about what techniques were used to make it effective and suited to that particular audience. One of the opening sequences we studied was Memento. This is a thriller film which used particular techniques such as spaced out typography (text) and quite cold colours to connote deeper meanings, for example the text format is spaced showing that the protagonist suffers from a memory problem and that he is quite a cold, nonchalant character. We also focused on the transitions of the text and the sound. When analysing this opening sequence, we focused on two types of sound which was; digetic and non-diegetic. The non-diegetic sound was the voice overs and these are used to make it more effective and grip the audiences attention. They can also connote deeper meanings such as the character could be thinking about something very deep and contemplating his actions which would be ironic as he suffers from a mental problem.
How does your media product represent particular social groups?
Gender/Sex - Although in my opening sequence, my main protagonist faces are hidden, I've chosen a strong female lead for one of my characters who in the film is nicknamed "Rookie". The film is called ENDGAME, so there is quite a lot of chess game references which I've chosen to use also. I've called my character "Rookie" after the rook which is a chess piece which is often referred to as a
"heavy" or
"major" piece in the game, it is also considered to be developed from a chariot which shows that this particular piece in the game is seen to be fast, strong and significant, and this is exactly what Rookie is in the film. I've chosen to do this because frequently in thriller films, wo
men and girls are portrayed as weak and very vulnerable so I took this opportunity to make a strong female role to show that not only male characters can be brave and "defeat" evil.
In on of my scenes, there is a confrontation between the two characters. I used a high angle shot when Rookie was standing up for herself. This shot type shows power and dominance which is what I tried to show throughout. I chose to make Rookie a head strong female lead, to switch up gender stereotypes which a often used in mass media - portraying women as fragile and often quite "damsel in distress" like, which made me decide to make Rookie the opposite which is brave to defy the conventions of female protagonists being so weak.
My target audience is definitely teenagers to young adults as the typical age group to watch these types of films is aged 13 to 25 and as I am this age group so it puts me at an advantage to consider what people my age would find appealing and gripping. Rookie is also meant to be portrayed in this age group which could make her a character more people can relate to rather than an older audience. Also the costume I used on Rookie is just an average red hoodie, as this colour connotes power, and jeans.
Angela McRobbie's gender stereotypes theory applies here well. McRobbie shows how women in the media industry are portrayed as weak and quite submissive towards men. She recognises that women are often given traditional domestic roles such as a mother or a carer which result in women being given this nurturing and weak demeanour. This is why Rookie is such a strong female role as I do not portray her as any of the traits above but I portray her as a dominant woman.
What kind of media institution might distribute your media and why?
Film distribution is a process which usually comes after making and producing a film, which involves selling the film to a specific target audience. At the start of this, the studio producing the film would make an agreement with a distribution company. The company would then decide on the amount of copies/prints the movie should have. They would then negotiate deals with several theatres, to try and get their film shown.
There is a noticeable difference between Major budget and Independent distribution companies. The key difference is the budget the films are given for distribution. Therefore major budget films from major companies such as
Pirates of the Caribbean, Tangled and Avengers can reach out to bigger named consumers to get television ad appearances and A-List endorsement. However since my film would be an independent film I won’t have the resources for these opportunities, this does not mean there are not ways to distribute my film effectively.

I would like my film to be distributed by Aristan Entertainment as I like the way they promote certain films such as, “The Blair Witch Project” which was shown at the Sundance film festival in 1999, and festival flyers were given out, asking if anyone had any information on the whereabouts of the “missing” students, which referred to the students in the film. This interactive approach created massive buzz and excitement for the film as the distributors gave the illusion that the film was based on true events, making the film seem more authentic and life like for the audience. As a result of this I would strongly consider having Aristan Entertainment as my Distribution Company as I find their distribution style innovative, effective and exciting.
Who would the audience be for your media product and why?
As I stated earlier, my desired audience would be between the ages of 13 to 25 as I feel this age range is more suited to this genre of film. The age gap is quite wide as I feel some of the older viewers may be able to comprehend some of the deeper meanings in the film and find it more interesting and to their style. My audience would also mainly be white and middle class as they are the kinds of people to not only watch this type of film but also star in it. My film would also be aimed at those who are quite intelligent as my film would have a
"who dunnit" theme running throughout, so the more intellectual viewers have something to sink their teeth into and really get involved.
My film would not cater to a specific gender but I used a strong female lead which might appeal to other females of the targeted age group as there isn't a lot of films in the market with a strong female lead alone.
What have you learnt about technologies from the process of constructing this product?
Whilst creating my opening sequence, I learnt a variety of things which helped me when actually filming. As it was only a short film, I filmed it on my iPhone 6s with a tripod and steady hands. The camera quality on my iPhone is extremely good and takes very similar high quality footage to a handheld camera. I found using my phone it was easier to hold with a steady hand and easier to focus, the only problem was the tracking shots and establishing shots is what I struggled with.
I used two different types of software to edit my film which were iMovie and Adobe Premier Pro. I prefer to used Premier Pro as it is on a larger interface which makes it easier to edit the cuts. It also had a wider variety of features which gave me an opportunity to get creative, innovative and unique with my creation. Premier Pro was also useful for typography transitions and other effects which I could play around with to see which is best suited for my film.
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Well, firstly, during the preliminary task I didn't prepare a storyboard to visualise what would happen in the scene. I have developed in my ability to use the advanced software such as Photoshop and Premier Pro. Not only have my technical skills developed but my planning and organisation skills have grown as I was able to prepare properly for the final piece. Aside from all those skills, I feel like I have developed in analysing opening sequences and seeing ways how to attract and keep my target audience gripped to my film.
With a wider scope of freedom, I feel like during this final task I had more freedom whereas the preliminary task I wasn't able to choose the location in depth so it may have looked out of place.
In conclusion, I feel I have really developed since the preliminary task in all the ways possible such as in using the software, organisation and preparation skills.